<a href="http://beyondbridges.net/wp-content/uploads/2013/06/smartphone.jpeg"><img class="alignleft size-thumbnail wp-image-3125" alt="smartphone" src="http://beyondbridges.net/wp-content/uploads/2013/06/smartphone-150x150.jpeg" width="150" height="150" /></a>I love the kind of analysis that Horace Dediu from Asymco does. <a href="http://www.asymco.com/2013/06/05/measuring-us-mobile-platform-shares-kantar-vs-comscore/" target="_blank" rel="noopener noreferrer">This one is all about the growing adoption of smart phones to the detriment of 'dumb' phones.</a> It got me to thinking.
Buying Smart Phones or ‘smartphones’ still at the end of the day boils down to the fact that you are buying a device. But to do what ?
If you buy an iPhone simply to make Phone calls – and make no use of any additional iPhone / Smart Phone features – well – not too smart would be one conclusion !!
So I wonder what kind of usage you would need to see on a Smart Phone that would allow Horace to qualify you in as a Smart User.
If we could work that out – I think that would expose some interesting analysis.
At the end of the day – if the salesman sells you a smart phone – because that is what all the cool people are doing ….. why wouldn’t you ? And if you did – and ONLY used it to make phone calls – I guess that puts you at one end of that particular spectrum.
This relates tangentially to how people seem to have no idea how to use most of the stuff they have got – let me re quote from this earlier post.
Most people don’t even know what they have got. Be it email, word, a browser – people do not know how it all works. Here’s an interesting data point (sorry – I cant attribute this – or even confirm it is accurate – I tried but failed), still – how many features requested by microsoft word users are already available? I was told today 70%. Half that number and the result is just as mind boggling,
I believe smart phones are no different. I think this also explains why people get so excited about the device and the form factor – that is the tangible, visible, got this cool new thing ….. but really – the excitement SHOULD be about what it does, how it helps, is life simpler …