Word of Wisdom describing ‘How Sales Reps Can Succeed in the Social Era’ – from Clara Shih – CEO of Hearsay. The essence can be summarized in her three main points in the HBR Article :

  1. Be findable and credible.
  2. Become the trusted advisor and teacher.
  3. Deliver highly personalized service at scale.

… thanks to buddy Steve S for sharing it.