<a href="http://blogs.hbr.org/cs/2013/04/how_sales_reps_can_succeed_in.html">Word of Wisdom</a> describing 'How Sales Reps Can Succeed in the Social Era' - from Clara Shih - CEO of Hearsay. The essence can be summarized in her three main points in the HBR Article :
  1. Be findable and credible.
  2. Become the trusted advisor and teacher.
  3. Deliver highly personalized service at scale.

… thanks to buddy Steve S for sharing it.