This piece from Brian Solis just caught my eye - his conclusion ...

If you’re a business, the takeaway is that sharing without analytics is essentially useless, that engagement is not as valuable as insight, and that seeing things in context is more important than being popular.

… and there’s the problem for the small business person – there is no easy cost efficient way for small businesses to sort out that noise to make sense of it.

Read the full article :: Without Analytics, Big Data is Just Noise