In my experience, the behaviors and culture of an organization (large or small) that focuses on the Consumer as a customer is diametrically incompatible with the behaviors and culture of an organization that focuses on Business as a customer.
read the whole article here…. – and do NOT get me started !!!
<a href="http://line25.com/articles/10-time-saving-online-color-tools-for-web-designers" target="_blank" rel="noopener noreferrer">Great set of resources if you happen to be ANYONE who makes WebSites</a>
Exactly. I have no comment to add - just a GREAT article from Brian Solis.
Part of the problem is that decision makers and stakeholders react to shareholders and not necessarily customers or markets.
read the whole thing here
<a href="http://beyondbridges.net/wp-content/uploads/2013/03/The_Doors_-_Full_Circle.jpg"><img class="alignleft size-thumbnail wp-image-2737" src="http://beyondbridges.net/wp-content/uploads/2013/03/The_Doors_-_Full_Circle-150x150.jpg" alt="The_Doors_-_Full_Circle" width="150" height="150" /></a>Years before sales methodologies and the "<strong>industrialisation"</strong> of the sales process emerged, good sales people understood that to know your customer, to engage with that customer, to bring value to that customer, to be their trusted advisor, their 'always on' expert - all of that - and so much more - was what made for a good business relationship. And with a good business relationship - balanced - win/win business was done.
On our journey to 2013, so much of that got lost. Companies in their never ending desire to automate and their insatiable appetite to ‘scale and expand’ have increasingly focussed on …
<a href="http://beyondbridges.net/wp-content/uploads/2013/04/social-enterprise-cloud-words.jpg"><img class="alignleft size-thumbnail wp-image-3499" src="http://beyondbridges.net/wp-content/uploads/2013/04/social-enterprise-cloud-words-150x150.jpg" alt="social-enterprise-cloud-words" width="150" height="150" /></a>If you are thinking about your social enterprise <a href="http://estebankolsky.com/2013/03/social-business-is-a-snap/">- have a read of this -</a> Spot on. <strong>People, Process and Technology</strong>' are of course there - just as they are in our Reality Works Methodology. But then add to that <strong>Measurement and Governance</strong>.
His point on ‘Measurement‘ is truly important – bottom line – don’t make stuff up. You already have corporately agreed measurements in place – think KPIs …. Use those. Ask yourself – how does what I am doing map to those KPIs?
And then ‘Governance.’ That is going to vary depending on your organization …. But again – the key is don’t reinvent the wheel – find who is responsible and adopt their work.
But then – the piece de résistance.
…. it occurred to me while reading it that I was missing a critical question at the end, so I am adding it… Can we put social business behind us now and move to an evolved version of business that needs to deal with cloud, mobility, and complex analytics?)
Hallelujah … though not totally for the same reason – but the over use of SocialXXX is nuts. We are moving out of the industrialization of everything phase – very fast – and into a brave new world. Social xxx is really just xxx, because if it isn’t at your company already – it will be dying shortly.
I Am No Longer A User
It might be 'Monday Morning Quarterbacking' (Whoa – did I just write that ? Need to drop another post on that one) Still, the point is that articles like this just make so much sense …. after the fact. But the really weird thing is just how many people still do think this way – for example;
Before the Internet all most people cared about was Office. And Office was really the only reason anyone wanted Windows machines instead of Macs.
They still do – but it is less and less important. Really – it is. Now we just have to get everyone on board with that thinking.
* I have been a user of Macs since the first iPod (another thread).
* I have been a Mac only user for around 7 years.
* I have been a non Microsoft user for 3 years. (I will admit that I do still have Office installed on my Mac for those occasional times of checking that the export works before passing the document over to a client. But even that is increasingly rare – since mostly that format is (as it should be) PDF anyway.
I aspire to this:
I havent even bothered to install Office on my last two computers at all.
My next Mac will definitely have no Microsoft product on it anywhere. I am also thinking it won't have any google either – but
that's another story.
Read The Full Article Here
"Has Apple lost its way?" <a href="http://feedproxy.google.com/~r/t3kd/~3/Jio0sIVNSbY/"> ... asks the headline of this piece ....</a>
It ends with..
“Or maybe I am just an old bloke who is having a bout of nostalgia for the good ole glory days.”
Yup – that should have been the headline.
<a href="http://blogs.hbr.org/cs/2013/04/how_sales_reps_can_succeed_in.html">Word of Wisdom</a> describing 'How Sales Reps Can Succeed in the Social Era' - from Clara Shih - CEO of Hearsay. The essence can be summarized in her three main points in the HBR Article :
- Be findable and credible.
- Become the trusted advisor and teacher.
- Deliver highly personalized service at scale.
… thanks to buddy Steve S for sharing it.
This band behind me'll tell you that that trophy means more to me than owt else in the whole world. But they'd be wrong! Truth is, I THOUGHT it mattered. I thought that MUSIC mattered. But does it bollocks? Not compared to how people matter. Us winning this trophy won't mean bugger-all to most people. But us refusing it – like what we're going to do now – well, then it becomes news, doesn't it?
… and that's the point really isn't it ?
(The quote comes from the movie 'Brassed Off' … I have just been reminded of the sentiment in this sales conference.)
Jack Dorsey was once asked who he thought the ideal Twitter user was and his response was Shaq. Why? Because he's engaged, it's him, and he believes in community. His mantra for social media is 60% to make you laugh, 30% to inspire you and 10% to let you know about this product<
Love this quote … Extracted from a Brian Solis post ….
Click through and have a read – as good as ever.