<a href="http://beyondbridges.net/wp-content/uploads/2013/04/social-enterprise-cloud-words.jpg"><img class="alignleft size-thumbnail wp-image-3499" src="http://beyondbridges.net/wp-content/uploads/2013/04/social-enterprise-cloud-words-150x150.jpg" alt="social-enterprise-cloud-words" width="150" height="150" /></a>If you are thinking about your social enterprise <a href="http://estebankolsky.com/2013/03/social-business-is-a-snap/">- have a read of this -</a> Spot on. <strong>People, Process and Technology</strong>' are of course there - just as they are in our Reality Works Methodology. But then add to that <strong>Measurement and Governance</strong>.

His point on ‘Measurement‘ is truly important – bottom line – don’t make stuff up. You already have corporately agreed measurements in place – think KPIs …. Use those. Ask yourself – how does what I am doing map to those KPIs?

And then ‘Governance.’ That is going to vary depending on your organization …. But again – the key is don’t reinvent the wheel – find who is responsible and adopt their work.

But then – the piece de résistance.

…. it occurred to me while reading it that I was missing a critical question at the end, so I am adding it… Can we put social business behind us now and move to an evolved version of business that needs to deal with cloud, mobility, and complex analytics?)

Hallelujah … though not totally for the same reason – but the over use of SocialXXX is nuts. We are moving out of the industrialization of everything phase – very fast – and into a brave new world. Social xxx is really just xxx, because if it isn’t at your company already – it will be dying shortly.