Have less customers, reduce your support, make more money - all you have to do is double your product price. I have been thinking about software pricing for a variety of reasons recently - and just <a href="http://kevinhoctor.blogspot.ca/2013/03/the-future-of-software-pricing.html">came across this.</a> ... have a read, and then let's discuss. I think there is more to be thought through and more to discuss - but a FLYING start.