<a href="http://beyondbridges.net/wp-content/uploads/2013/03/richard-branson.jpg"><img class="alignleft size-thumbnail wp-image-2611" alt="richard-branson" src="http://beyondbridges.net/wp-content/uploads/2013/03/richard-branson-150x150.jpg" width="150" height="150" /></a>Yes - except they don't ! Don't you just love misleading headlines ?
BUT – aside from that, I still maintain that the DNA of Branson – and hence Virgin – is Customer Centricity – exemplified by Service Excellence, delighting their customers and ensuring that each and every experience of their customers is good. With that done – Social is another set of tools that can be applied to that core principle.
Corollary – if you do not have that core principle – as Bob once said – “The Answer Is Blowing In The Wind.”