<a href="http://flip.it/a1qzE#success">Personal Magazines at Flipboard</a> are really quite cool - BUT - what is truly interesting is how they are absolutely rejecting the idea of any web presence - or even EMail push .... you gotta to go get their app to experience.
So – two thoughts
1) They havent yet got round to thinking about the web – or never will because that is not where they see the future … or
2) The have no intention of doing that – because they have some deep nefarious reason for keeping you in their walled garden.
The jury is out.