Personal Magazines at Flipboard are really quite cool – BUT – what is truly interesting is how they are absolutely rejecting the idea of any web presence – or even EMail push …. you gotta to go get their app to experience.

So – two thoughts

1) They havent yet got round to thinking about the web – or never will because that is not where they see the future … or

2) The have no intention of doing that – because they have some deep nefarious reason for keeping you in their walled garden.

The jury is out.