Guess why I love this article … Why Funnel Metrics are Essential to Marketing Operations
That’s right – because it talks of metrics and measures and understanding what you do. Not just doing it. Bonnie makes great points, we are on the same page – and nice to see that she is not throwing the baby out with the bath water.
The challenge with the funnel data was that I could never get complete and accurate metrics and of course, as a marketing scientist this annoyed me incredibly.