Gimmicks are a loser’s game. If you’re not treating your business as a serious, long-term proposition, then you’ve got bigger problems than trying to figure out which flavor of management strategy to use. Business is 99% about people; people are 99% about human interactions and relationships — and the strongest relationships, in life and in business, are built on a strong foundation of trust. You can’t build trust by tricking and tweaking, and you can’t build a business, either.

…. Ed Whitacre, Former Chairman and CEO, General Motors

Think about that :

  • Business is 99% about people
  • People are 99% about human interactions and relationships
  • Relationships are built on a strong foundation of trust
  • Trust cant be built by tricking and tweaking

… and then think about the constant gaming and claiming and point collecting and racing to the bottom that goes on in Social Networking – and you begin to understand the ‘other side’ of the coin.

Reinventing the Way We Do Business | Stanford Breakfast Briefings – if you are in the area – you should sign up.


My thanks to a good friend for flagging this one to me. Not credited because she (unusually in these modern times) definitely flies under the radar – but she knows who she is.