Despite making a big splash around Social at its user conference in October, conversations with the CRM ecosystem around weak ‘Social’ pipeline conversion, a lack of customer traction around Social Marketing and accelerating declines in sales productivity lead us to believe that Salesforce’s latest marketing gambit isn’t paying off.

The full article :  Is Salesforce pivoting from its social enterprise rap? | ZDNet.

Interesting thought – I don’t think so – BUT – it screams for the need for ALL companies involved in ‘Social Business’ to positively demonstrate how to measure investment in Social Business, to manage the process and demonstrate a return.

Over at Reality Works we have been doing just that. Fun, exciting – and you are going to love our findings.