<strong>1] <a href="http://www.christopherspenn.com/2013/02/ending-a-fight-with-unused-cooldowns/" target="_blank" rel="noopener noreferrer">Christopher S. Penn : Awaken Your Superhero</a>.</strong>
Just love the gamification in business angles that keep on coming. This one is all about the cool down in WoW.
Now think about your marketing. How many cooldowns do you have? How many buttons can you push for maximum effect? How long does it take them to come off cool down and be ready to use again? For example, an email marketing list will only tolerate so many sales pitches. A social audience will only deal with so many posts a day. A pay per click ad budget only has so many dollars to spend.
If you are a reader of this blog – you just knew that I would be calling out this one re ‘abandoning EMail …..
The day Oprah signed up for Twitter and user registration skyrocketed, we didn’t all cancel our email accounts. I’ve been using Twitter for 5 years, Facebook and LinkedIn for even longer, and I live in my email. Social media didn’t make email marketing extinct; it just added another integrated channel to make email even stronger. Remember: One of the first steps in signing up for a social media account is usually to provide your email address. And communicating via social media, in some cases, is the same as communicating via email. For example, a LinkedIn Group message gets emailed to the group members via LinkedIn. On top of that, many people still prefer email for communications, or prefer different types of content via email vs. social posts.
And again – who can resist calling this one out … “Ot must be true – the spreadsheets don’t lie” … no they don’t – people lie – often to themselves.
Click, Drag, Extrapolate: How to Use Excel For Startup Financial Projections
4] Rise of the robots: what will the future of work look like? | Robert Skidelsky – sourced from the Guardian in the UK
Rather than try to repel the advance of the machine, which is all that the Luddites could imagine, we should prepare for a future of more leisure, which automation makes possible. But, to do that, we first need a revolution in social thinking.