<blockquote>Gimmicks are a loser’s game. If you’re not treating your business as a serious, long-term proposition, then you’ve got bigger problems than trying to figure out which flavor of management strategy to use. Business is 99% about people; people are 99% about human interactions and relationships -- and the strongest relationships, in life and in business, are built on a strong foundation of trust. You can’t build trust by tricking and tweaking, and you can’t build a business, either.</blockquote>

…. Ed Whitacre, Former Chairman and CEO, General Motors

Think about that :

  • Business is 99% about people
  • People are 99% about human interactions and relationships
  • Relationships are built on a strong foundation of trust
  • Trust cant be built by tricking and tweaking

… and then think about the constant gaming and claiming and point collecting and racing to the bottom that goes on in Social Networking – and you begin to understand the ‘other side’ of the coin.

Reinventing the Way We Do Business | Stanford Breakfast Briefings – if you are in the area – you should sign up.

My thanks to a good friend for flagging this one to me. Not credited because she (unusually in these modern times) definitely flies under the radar – but she knows who she is.

            <a href="http://mashable.com/2013/02/27/yahoo-work-at-home/" target="_blank" rel="noopener noreferrer">Mashable - Today</a> ...

“What’s more, it’s seen as beneficial if less productive staff chose to leave because of the policy, they added.”

Just reminding you of this …

But what I do wonder is whether there is an under current at Yahoo along the lines of nobody really understanding what people are doing and this is a clumsy way to start to examine the solutions ?

Just like outsourcing – working from home works very very well when you are totally on top of what results are expected in return for a sum of money. The process is not time dependant – it is value dependant. I give you x – you give me value of y – and we both have our own equation for whether that is a good deal.

From here

I do wonder if it is management that have no clue as to what they are doing

            <a href="http://beyondbridges.net/wp-content/uploads/2013/02/3-leg-stool.jpg"><img class="alignleft size-thumbnail wp-image-2140" alt="3-leg-stool" src="http://beyondbridges.net/wp-content/uploads/2013/02/3-leg-stool-150x150.jpg" width="150" height="150" /></a>

FIRST understand…
… peel back the onion and get to the nub of the question 

THEN deliver…
… the solution, the training, the product, the people …..

ALWAYS measure…
… if you don’t how will you know if you have succeeded ?

This is my method – what is yours ?

            <a href="http://beyondbridges.net/wp-content/uploads/2013/02/marissameyer.jpg"><img class="alignleft size-thumbnail wp-image-2444" alt="marissameyer" src="http://beyondbridges.net/wp-content/uploads/2013/02/marissameyer-150x150.jpg" width="150" height="150" /></a>This post is a compressed version of two guest posts I did on Monday and Tuesday this week for Expert Alumni

This one

and this one

As I said in the first of these two posts – this is news I really DIDN’T expect to see.

Essentially Marisa Meyer has sent a memo to the entire Yahoo organization informing them that ‘working from home’ in Yahoo is no longer going to be acceptable. To quote :

Being a Yahoo isn’t just about your day-to-day job, it is about the interactions and experiences that are only possible in our offices.

Continue reading

            <a href="http://beyondbridges.net/wp-content/uploads/2013/02/music_notes.jpg"><img class="alignleft size-thumbnail wp-image-2449" alt="music_notes" src="http://beyondbridges.net/wp-content/uploads/2013/02/music_notes-150x150.jpg" width="150" height="150" /></a>... the question is whether it is good news for music or musicians ? What is more ... the truly sad thing in all of this .... well how about

“Had the music industry been more open to change in 1999, analysts said, it might not have taken more than a decade to get to this stage. Still, better late than never.”

or that ….. Continue reading

            <a href="http://beyondbridges.net/wp-content/uploads/2013/02/deborahsweeney.jpeg"><img class="alignleft size-thumbnail wp-image-2429" alt="deborahsweeney" src="http://beyondbridges.net/wp-content/uploads/2013/02/deborahsweeney-150x150.jpeg" width="150" height="150" /></a>Kind of a self referential post dont you think ? I mean if you are reading this - you know I have already attracted you - and if you are not reading this .... well you get my point.

Neverthless – How to Draw in an Audience for Your Company Blog – by Deborah Sweeney for Social Meia Today makes for an interesting read.

I read it – and other than

“Bring on the Guest Bloggers!”

I think I am on pace. What do you think ?

… and would you like to guest blog on Beyond Bridges ?

“Ideally when you first start blogging, you’ll want to interact with the readers and those who leave behind comments as much as possible. But starting out usually means starting from the ground up and seldom does that ground include instant interaction immediately. Begin looking into having partners with your business and established writers offer up some guest blog posts to your site. It’s a great way for these writers to share their story and bring in a readership that might not have stopped by to your site before. And vice versa on this one – offer to write a blog post for their company blog too!”

            <a href="http://beyondbridges.net/wp-content/uploads/2013/01/annekeseley.jpeg"><img class="alignleft size-thumbnail wp-image-2048" alt="annekeseley" src="http://beyondbridges.net/wp-content/uploads/2013/01/annekeseley-150x150.jpeg" width="150" height="150" /></a>In case you are working hard to be on the top Sales and Marketing Influencer List for 2013 - you might want to check out this :

Top 50 Sales & Marketing Influencers for 2013

Because for you to get onto the list – one of them needs to fall off.

One person I know WON’T be falling off is Anneke at Reality Works


            <a href="http://beyondbridges.net/wp-content/uploads/2013/02/chrisdancy.jpeg"><img class="alignleft size-thumbnail wp-image-2417" alt="chrisdancy" src="http://beyondbridges.net/wp-content/uploads/2013/02/chrisdancy-150x150.jpeg" width="150" height="150" /></a>‘If you can measure it, someone will, and that somebody should be you.’

— Chris Dancy

Kind of up there with ‘commoditize your business before it is commoditized for you.’ Great article from Klint Finley in Wired about how technology is essentially ‘time tracking’ pretty much ANY body in the work force.

My worry is that it will rapidy get reduced to tracking – again – time – which as you know from earlier posts is a flawed concept IMHO. I am a great believer in paying for value. Of course measuring the value – that is a different question – but once more I worry that we are rushing to solving the challenge of the low hanging fruit and avoiding solving the bigger, more interesting and certainly more complex problem of monetizing value.

“That’s just one of the many ways that employers are using technology to track employee productivity. Call centers have long used metrics such as call time to rank employees, and gamification software may take it to new levels. Darpa wants to track soldiers’ health. Apparently, IBM has a tool for detecting disgruntled employees. And Salesforce.com CEO Marc Benioff has boasted of a “Chatterlytics” system for ranking employees on their use of the company’s internal social network.”

Read the full article here The Quantified Man: How an Obsolete Tech Guy Rebuilt Himself for the Future.

Read one of my other pieces on this topic here.

sprout_social_logo This is one of a series of posts about Sprout Social that I am publishing throughout this blog, you can find the full list of posts here. I highly recommend that you check that set if you haven’t already.

Before you get started – you might want to check this post first.

The home page of Sprout Social is a veritable forest of goodness that you need to get your head around.

This post is JUST about the Home page that you are presented when you first log on. As I build out this series, I will cross reference to the other aspects of the application so that you get the full picture of what it can do for you. Continue reading

            <a href="http://beyondbridges.net/wp-content/uploads/2011/07/harlanellison.jpeg"><img class="alignleft size-thumbnail wp-image-254" alt="harlanellison" src="http://beyondbridges.net/wp-content/uploads/2011/07/harlanellison-150x150.jpg" width="150" height="150" /></a>Way way back<strong> <a href="http://beyondbridges.net/2011/07/harlan-ellison-pay-the-writer/" target="_blank" rel="noopener noreferrer">I posted this</a></strong> .... it is important because we live in an age of instant gratification of free. Harlan says f@@k that.

As long ago as it was that I posted this, I was sorting a few things on my blog last night – and rediscovered it – and shared it into Facebook, where it got a few reposts.

But lo – scrolling through the RSS feed tonight – and what do I find, but Seth G talking about when should you work for free – and references exactly the same video.

He goes on to argue when you should and when you shouldn’t – makes sense.

After all – it isn’t rocket science !

UPDATE 22nd February 2012.

Loren Nason in the comments below called out another video (Mike Monteiro of Mule Design) that it reminded him of. I didnt know it – I do now. Thankyou Loren.

Watch it here.

And this is the complete talk.