questionnaire66% of phone, tablet owners don’t really care if they run iOS, Android, or Windows.

But ask the question differently I think you will get different answers.

If the questions were phrased along the lines of ‘benefits’ – I think people might just stop and think for a couple of minutes.

Then again – I am always shocked by the number of Facebook posts that say – lost my phone – so lost all my contacts – message me your number so we stay in touch. People dont seem to understand benefits – or at least have no understanding of the value of their information and / or time.

On the whole, my take is that most smart phone users are not smart – so of course they don’t care what operating system they use – they have no idea what it is.

This comes from an Accenture study, to give an example of what is being said ….

Accenture research identifies technology trends that show consumers are rapidly changing the way they purchase and use consumer electronics.

The technology trends found in Accenture’s 2013 Consumer Electronics Study show a consumer electronics competitive environment best characterized as an open playing field. Consumers are homing in on a small set of multi-function devices, yet they continue to experiment. Platform loyalty means little in their search for the apps and services that best meet their needs, whether in the home or on the go.

That’s right – we are still talking devices. Not benefits. And this is Accenture.