annekeseleyGood question.

Friend and colleague Anneke Seley was discussing the question recently …. you can read her post ‘Does Cold Calling Still Work? … here.

But I wonder if we keep coming back to definitional problems.

Here’s what I commented on her post :

The implication is that “cold calling” used to work …. but I am not sure it ever did.

Definitely people used to connect with others ‘out of the blue’ and something might happen – but the best sales people from ‘the old school’ i have ever known never cold called. They connected with a thought through and understood value proposition that they anticipated would resonate with the person they were calling – even though that person might never have expected the call – so was it a cold call – or a carefully calculated campaign of 1?

One thought on “Does Cold Calling Still Work?

  1. Wow, look at you getting all existential on the definitions….. 😉 A ‘cold call’, by my own personal definition, is a call made to someone who does not know you. People talk about studying your prospect so you can ‘connect’ with them and make it a ‘warm’ call but if I’m calling someone who doesn’t know me, it doesn’t matter how much I know about them; it’s still cold as far as I’m concerned. My duty as a responsible sales dog is to understand as much about the prospect and their particular situation as possible before I make the first contact so I can be sure that I have a value proposition for them.

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