There is no first, second, or third screen; there are only screens. Regardless of their uniqueness in form factor or function, these connected screens are simply humanized interfaces allowing us to communicate with and experience a digitally optimized world.
I am in the unenvious position – AGAIN – of having a raft of draft posts sitting in my queue – they need to get finished – all I need is time. Meanwhile – I really did want to do a post a day for this year – success so far – mainly by borrowing pithy quotes from famous people about sales, marketing, the future and all ….. and then today … voila !!
You haven’t posted in weeks and the self induced pressure is on to create a blog post. You had an idea the other day, but you didn’t log it anywhere, and now that idea is foggy. What are you going to do? Where are you going to find blog topics of interest to both your readers and yourself? Sound familiar?
But I wonder if we keep coming back to definitional problems.
Here’s what I commented on her post :
The implication is that “cold calling” used to work …. but I am not sure it ever did.
Definitely people used to connect with others ‘out of the blue’ and something might happen – but the best sales people from ‘the old school’ i have ever known never cold called. They connected with a thought through and understood value proposition that they anticipated would resonate with the person they were calling – even though that person might never have expected the call – so was it a cold call – or a carefully calculated campaign of 1?