This just caught my eye …
There is no first, second, or third screen; there are only screens. Regardless of their uniqueness in form factor or function, these connected screens are simply humanized interfaces allowing us to communicate with and experience a digitally optimized world.
Read the full article :: Transitional Marketing and the Connected Interface – from Brian Solis
“If it doesn’t sell, it isn’t creative.”
Why Facebook Is An Advertising Platform, Not A Social Network from Business 2 Community ……
…. have to say, all makes sense to me – and it’s not just Facebook, add all the walled gardens to the list.
Open, transparent, accesible are all things that make a social network work – but we seem to be in an age of closing them all off. Not good.
I have faith that it will change though – how about you ?
“You don’t close a sale, you open a relationship ….. if you want to build a long-term, successful enterprise.”
I am in the unenvious position – AGAIN – of having a raft of draft posts sitting in my queue – they need to get finished – all I need is time. Meanwhile – I really did want to do a post a day for this year – success so far – mainly by borrowing pithy quotes from famous people about sales, marketing, the future and all ….. and then today … voila !!
You haven’t posted in weeks and the self induced pressure is on to create a blog post. You had an idea the other day, but you didn’t log it anywhere, and now that idea is foggy. What are you going to do? Where are you going to find blog topics of interest to both your readers and yourself? Sound familiar?
EXACTLY the same issue ! Who’d have known ?
Read on and learn what you can do !!!
Blog Topics: 5 Ways to Uncover Ideas
Friend and colleague Anneke Seley was discussing the question recently …. you can read her post ‘Does Cold Calling Still Work? … here.
But I wonder if we keep coming back to definitional problems.
Here’s what I commented on her post :
The implication is that “cold calling” used to work …. but I am not sure it ever did.
Definitely people used to connect with others ‘out of the blue’ and something might happen – but the best sales people from ‘the old school’ i have ever known never cold called. They connected with a thought through and understood value proposition that they anticipated would resonate with the person they were calling – even though that person might never have expected the call – so was it a cold call – or a carefully calculated campaign of 1?
“Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.”
William Clement Stone
“Most people think ‘selling’ is the same as ‘talking’. But the most effective salespeople know that listening is the most important part of their job.”
“Regardless of what I’m selling, what the customer is buying first is me.”
“What made you UNIQUE yesterday, makes you a COMMODITY today and EXTINCT tomorrow …. unless you ADAPT to change.”
Lee B. Salz