It’s an uphill battle because the two sides are often speaking different languages. Impressions, amplification, reach, true reach, audience, fans, followers and engagement are not as clearly defined to everyone as they may be to those of you reading this paper. It’s like having dinner with a bunch of people in the health care industry who are talking HCAHPS, HIPAA requirements and ACOs — the details are lost in translation, and if you were asked to remember what you heard the next day, you’d be S.O.L.
The source of the quote above doesn’t matter. what matters is over and over again how we fail to understand who we are talking to and how they are observing.
There is no point broadcasting if there is nobody receiving.
Wholly Mohly – dont you just love it when something as complex as The Mandelbrot set is explained in three paragraphs. (Caveat – the post is a lot longer than three paragraphs – but is support for the basic premise:
1) Take a grid, like graph paper, that’s labeled with an x and y axis. Draw a circle that’s 4 units wide, centered at x = 0, y = 0. Put a bead somewhere in the circle and mark its starting x and y. Now move it according to this formula:
2) Find the square of its present x position, subtract the square of its y position, and add the original x position. Slide it to that value on the x axis.
3) Double its present x times its present y, and add the original y. Move the bead to that point on the y axis.
If the bead doesn’t leave the circle before you get bored, leave the dot where it started. If it does leave the circle, erase it. Then try with another starting point.
UPDATE :: Jonathon Coulton is the ex Yahoo Troubadour who provides this little ditty about Fractals and The Mandelbrot set. Not sure whether I am more surprised that there is a song about Fractals – or that Yahoo employed a Troubadour !!!
<a href="http://beyondbridges.net/2012/12/personals-are-not-the-plural-of-personal/aqal7_fig14/" rel="attachment wp-att-1787"><img class="alignleft size-thumbnail wp-image-1787" alt="AQAL7_Fig14" src="http://beyondbridges.net/wp-content/uploads/2012/12/AQAL7_Fig14-150x150.gif" width="150" height="150" /></a>One day I hope to meet JP. One day.
How ? No idea.
When ? No clue.
Why ? Because I have been tracking his posts for a long time – and though I don’t always link back to everything he writes. I do more than most. He is from India. Moved to the UK ‘forever ago’. His stories and lessons of life from being brought up in Calcutta resonate. I have no clue why because while India is on my bucket list, I have never been there. But I do think that as he writes of a time in India, he recalls a life that we can recognize as part of our Western history, though our recollections are possibly removed by couple of generations, not in our own life time.
Then again – he and I also have VERY similar musical tastes (though he probably doesn’t know it), and I do enjoy the world of wacky – for example I can highly recommend his quizzes centered on ‘un-googalable’ questions.
This one – the plural of personal is social. Is well worth a read. As is so often the case. As usual – Spot on. And as usual – not going to quote extracts from his original work – you should do that over here – and then follow up with part two here. Suffice to say JP hits on key issues that help us all understand what is going on as we transition our world into a social and open one.
Finally – if you are wondering about the graphic I used on this post – take a read of this – no – I am not sure I understand it either – – but love the use of image to explain his argument.
<a href="http://beyondbridges.net/2012/12/review-revisited/blogsy_blogging_app_for_ipad_1/" rel="attachment wp-att-1813"><img class="alignleft size-thumbnail wp-image-1813" alt="blogsy_blogging_app_for_ipad_1" src="http://beyondbridges.net/wp-content/uploads/2012/12/blogsy_blogging_app_for_ipad_1-150x150.jpg" width="150" height="150" /></a>The links in this post is two months old - and the writer waxes lyrical on the Microsoft Surface.
Because it has a keyboard and a touch screen.
Why is that important ?
Because apparently he can’t write posts on anything but a ‘real’ keyboard.
NEWSFLASH – I am writing this post on a REAL keyboard – it’s built right in to the iPad. And you know the amazing thing ? When I don’t need it – the keyboard just goes away. Meanwhile, the app I am using on the iPad is Blogsy – my iPad blogging platform of choice – to write this all out. (so you might imagine why I am confused in reading why the Surface is essential – at least for that reason).
Meanwhile – two months later – I am still waiting to hear about the massive sales that Surface has ratcheted up as a result of this extraordinary vision – a physical keyboard.
<a href="http://beyondbridges.net/2012/08/the-c-suite-clever/" target="_blank" rel="noopener noreferrer">A while back I posted this</a> - which in turn references some thinking of mine that goes back 20 years or more.
Then yesterday as I was catching up on some Instapaper reading I discovered this little gem.
I actually think that most people don’t realize or think about the difference between Drawing and Illustration. They think they’re the same. They’re not. Drawing is an act, whereas Illustration (as I define it) is a profession. Illustration *can* involve drawing (it can expand beyond drawing too, obviously), but it’s actually the act of thinking and problem solving. I think I’ve mentioned this before but Tim O’Brien once said something to the effect that the sketch-phase of a project IS the Illustration… I couldn’t agree more, despite my work being incredibly different from Tim O’Brien’s.
I just want to add that to me the ‘drawing’ is the creative process – the idea generation – the brainstorming mode – and has no limitations. Thus drawings have no restrictions placed upon them. They are unto themselves ‘it’.
Illustration moves to the ‘clever’ phase – in my model. The clever ties that open free for all thinkning into the message that needs to be conveyed. I am not saying drawing is not clever – cannot be clever. Clever is simply stage 2 in my communication process. How do I take that drawing and tie it back to everything else that is important to my communications.
<a href="http://beyondbridges.net/2012/12/i-need-one-of-these/no-sence-facebook/" rel="attachment wp-att-1796"><img class="alignleft size-medium wp-image-1796" alt="no-sence-facebook" src="http://beyondbridges.net/wp-content/uploads/2012/12/no-sence-facebook-240x300.png" width="160" height="200" /></a>Now I just need to get the application to work for me :(
That was our mantra back at <a href="http://www.grouppartners.net" target="_blank" rel="noopener noreferrer">Group Partners</a> - still is I think. Definitely a value I hold dear - not to exclude - but to not close off other views.
And then there was that book a few years back – remember case study after case study where crowd sourcing problems found lost submarines – people who ‘knew nothing’ helped the military find their lost subs – and I am NOT talking about The Men Who Stared At Goats – thought that is a pretty interesting story as well ….
And then I continue to be amazed by professional stock watchers lord it on the airwaves about how this or that company are going to go one way or the other – and watch it do the exact opposite – and on a related issue – how every quarter the professionals confidently predict what will happen in Apple’s quarterly analyst meetings – and compare it to what the ‘amateurs’ have to say – the amateurs beat out the pros EVERY TIME – have done for years.
So – with all that said – not surprised at all to see this ….
<a href="http://beyondbridges.net/2012/12/intersections/image/" rel="attachment wp-att-1765"><img class="alignleft size-thumbnail wp-image-1765" src="http://beyondbridges.net/wp-content/uploads/2012/12/image-150x150.jpg" alt="image" width="150" height="150" /></a>“This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends,”
…. creative director Doug Bowman explained in a blog post on the change.