I find myself increasingly defending marketing to so many people these days – you know how it goes – “EMail is Dead” – long live Social Media. So imagine my delight to read two different articles today ….

One From Hubspot : 8 Dangerous (But Common) Misconceptions About Email Marketing

The Second From Smart Boy Designs : 8 Tips To Increase Email Newsletter Subscribers

If you EMail is dead – well – where do I start – topic of a different post.

Such wonderful words of wisdom including :

  • Include a call-to-action
  • Provide unique content


  • People on Your Opt-in List Want to Hear From You
  • Emails Have to Be Highly Designed – NOT



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