I find myself increasingly defending marketing to so many people these days – you know how it goes – “EMail is Dead” – long live Social Media. So imagine my delight to read two different articles today ….
One From Hubspot : 8 Dangerous (But Common) Misconceptions About Email Marketing
The Second From Smart Boy Designs : 8 Tips To Increase Email Newsletter Subscribers
If you EMail is dead – well – where do I start – topic of a different post.
Such wonderful words of wisdom including :
- Include a call-to-action
- Provide unique content
- People on Your Opt-in List Want to Hear From You
- Emails Have to Be Highly Designed – NOT