<a href="http://beyondbridges.net/wp-content/uploads/2012/10/email-marketing.jpg"><img class="alignleft size-thumbnail wp-image-1591" title="email-marketing" src="http://beyondbridges.net/wp-content/uploads/2012/10/email-marketing-150x150.jpg" alt="" width="150" height="150" /></a>I find myself increasingly defending marketing to so many people these days - you know how it goes - "EMail is Dead" - long live Social Media. So imagine my delight to read two different articles today ....
One From Hubspot : 8 Dangerous (But Common) Misconceptions About Email Marketing
The Second From Smart Boy Designs : 8 Tips To Increase Email Newsletter Subscribers
If you EMail is dead – well – where do I start – topic of a different post.
Such wonderful words of wisdom including :
- Include a call-to-action
- Provide unique content
- People on Your Opt-in List Want to Hear From You
- Emails Have to Be Highly Designed – NOT