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I find myself increasingly defending email to so many people these days – you know email is dead – long live social media – that I am truly happy to find and share an article by someone who not only supports it – but has somme good tips on how to improve your success. Enjoy.

I particularly points 7 and 8 (and yes – you read right)

7) Open Rate Is an Important Email Marketing Metric

8) Open Rate Is a Useless Email Marketing Metric