My good friend John Kelden just published this to Slideshare. You might not have heard John’s name – but for a long time now – I think he has been onto something.

Point of this post is not to dive into his life time’s work – I really should leave that to him – but rather to flag this neat little slide show he has just uploaded to Slideshare.

JUst a few slides – with most of the slides having less words than a single bullet point in your average deck 🙂

Anyway – if you are in social media/networking/business/enterprise/sales ….. or you are trying to join the conversation – this is a very neat littel guide to what you should be doing.

More importantly – the whole story fits right in to the bigger picture stuff that JOhn has been banging on about befoe ANY of those terms were coined.