My good friend John Kelden just published this to Slideshare. You might not have heard John’s name – but for a long time now – I think he has been onto something.
Point of this post is not to dive into his life time’s work – I really should leave that to him – but rather to flag this neat little slide show he has just uploaded to Slideshare.
JUst a few slides – with most of the slides having less words than a single bullet point in your average deck 🙂
Anyway – if you are in social media/networking/business/enterprise/sales ….. or you are trying to join the conversation – this is a very neat littel guide to what you should be doing.
More importantly – the whole story fits right in to the bigger picture stuff that JOhn has been banging on about befoe ANY of those terms were coined.
When I went off to college – my mum told me to write to her every day. Of course – I didn’t.
She asked why not – she wrote to her mum every day. Well I said – when ever I sit down to write to you – I can’t think of anything to say.
My mom said – that is why she wrote to her mom every day. Because then – even something as trvial as what you are having for dinner is important. If you only write once a week – so much passes by that nothing is important enough. So you dont write – and the next week it is even harder.
Write every day she said.
Of course, I still didn’t, I’m a guy – she was my mom – but the lesson remains baked in the brain.
And it occurred to me tonight about blogging. I am not a blogger. I write stuff that goes onto blogs. I have hundreds of ideas and thoughts that I want to write about. Half baked ideas, pulpit beating – you name it. But I don’t. Not enough time. But then this post took me about 5 minutes to write.
I think that is the point – it’s about how I should be thinking about all my blogs. Write – Publish. Every day – otherwise nothing will be important enough.
What do you think ?
Have you ever thought about how caught up we get in titles and departments and naming things. For example, someone once described their role to me as follows …
“Actually I am in Sales. Specifically Inside Sales. Well really – when I say Inside Sales – I am a Senior Outbound Telesales Executive, with responsibility for the digital acquisition of Western Region Customers.”
Say What ?
I was reminded of this today when I heard a discussion around the need to rename Inside Sales. Apparently ‘we need to rename inside sales to remove the stigma and old thinking around that term.’ Terms raised included Virtual Sales, Digital Sales and Social Sales.
How about just calling calling it Sales ?
Here’s my take
The differences between venerable institutions such as ‘sales’ and ‘marketing’ are hardly understood – much less “Virtual Sales, Digital Sales, Social Sales”. The world is all about the customer – not how we organize.
How we do that (the orgs, the teams, the people, the hierarchy is meaningless to anybody outside a company – they don’t care – and nor should they)
I firmly believe that
- introducing more new terms is self defeating
- forever subdividing internal orgs with meaningless terms is self defeating
- continuing made up separation of organizations is self defeating
- continuing to use terms that border on the ‘pejorative’ is self defeating
- focussing on the organization – not the customer – is self defeating
What do you believe ?
This excellent piece (of course) by Brian Solis just caught my eye. Enjoy. (“No company is too big to fail or too small to succeed.” resonated with me – how about you.)
10 movements to review for opportunities
1. Social Networks from Facebook to Twitter to Google+ and how they%u2019re connecting to influencers and businesses (note: pay attention to nicheworks as well such as Path and Instagram.)
2. Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts
3. Crowdsourced discounts and deals including Groupon and LivingSocial and what’s valued and why
4. Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing
5. Referral based solutions like Yelp, Service Magic (now HomeAdvisor), and Angie%u2019s List to make informed decisions and how shared experiences can improve your business, products, and services
6. Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty
7. How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile?
8. The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.
9. The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?
10. The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.
I find myself increasingly defending email to so many people these days – you know email is dead – long live social media – that I am truly happy to find and share an article by someone who not only supports it – but has somme good tips on how to improve your success. Enjoy.
I particularly points 7 and 8 (and yes – you read right)
7) Open Rate Is an Important Email Marketing Metric
8) Open Rate Is a Useless Email Marketing Metric
I find myself increasingly defending marketing to so many people these days – you know how it goes – “EMail is Dead” – long live Social Media. So imagine my delight to read two different articles today ….
One From Hubspot : 8 Dangerous (But Common) Misconceptions About Email Marketing
The Second From Smart Boy Designs : 8 Tips To Increase Email Newsletter Subscribers
If you EMail is dead – well – where do I start – topic of a different post.
Such wonderful words of wisdom including :
- Include a call-to-action
- Provide unique content
- People on Your Opt-in List Want to Hear From You
- Emails Have to Be Highly Designed – NOT