<a href="http://beyondbridges.net/wp-content/uploads/2012/09/giovannirodriguez_136.jpg"><img class="alignleft size-full wp-image-1305" title="" src="http://beyondbridges.net/wp-content/uploads/2012/09/giovannirodriguez_136.jpg" alt="" width="136" height="136" /></a>Just read a couple of pieces by Giovanni Rodriguez - for me - totally on the money. Let me extract a few quotes to explain why I so deeply agree with him:

“Despite all the consolidation we’ve seen in the enterprise social networking market, it’s still early days.”

“And here’s what many folks in the market may not have seen coming: in a general market (social media) that has actually devalued the hard stuff that technology can do, many have failed to keep their eye on the technology side.”

“a lot of this thinking is driven by the need to reimagine business processes after a long and protracted downturn.”

“Too many people in the social business world are dismissive of the tools and platforms that generated the first wave of productivity gains. ”

Read more of his work here.

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Been rapping on this and related things for a while now. Nicely summarised by Anneke when she writes:

As your customers, employees and partners become increasingly connected online, this raises some interesting questions, opportunities and risks in regards to trust.

The social revolution is a trust revolution | The Sales 2.0 Advocate.