This is the fourth and final post for this week as we conclude this part of the C-Suite journey.

When building any kind of communication device, I wrote earlier about the need to be creative, clever and consistent. The fourth and final aspect of consideration within your immediate control is that of being complete.

Being complete is related to the consistency argument – but introduces the temporal idea that it should connect not just with what is around it now – but has been in the past – and will be in the future.

You are after-all telling a story. So make sure that your device isn’t hanging out by itself. Leverage the other great work that is there and let the whole story take shape. Think of your piece as part of a saga of books – it should connect the pieces together.

Have a great weekend – and catch up with you next week.

 

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