<a href="http://beyondbridges.net/wp-content/uploads/2012/05/rory.jpg"><img class="alignleft size-thumbnail wp-image-1014" title="rory" src="http://beyondbridges.net/wp-content/uploads/2012/05/rory-150x150.jpg" alt="" width="150" height="150" /></a>Came across this Ted Talk last night.

Rory Sutherland is the Vice Chairman of Ogilvy, so IMHO – well qualified to talk about perception and reality. In this talk he ties back to how subtle changes in a perception of some thing or some act can TOTALLY change your viewpoint (your reality?). Highly entertaining, extremely engaging and definitely spot on.

From smoking a cigarette to where public money is invested through understanding psychology as well as technology as well as economics.

My friend John Caswell – founder of Group Partners often (not quite always) talks of context – has been for years – and has sold two companies to Ogilvy – so I wonder whether Rory picked up some ideas on the way 🙂

Anyway – listen – absorb – enjoy.