Rory Sutherland is the Vice Chairman of Ogilvy, so IMHO – well qualified to talk about perception and reality. In this talk he ties back to how subtle changes in a perception of some thing or some act can TOTALLY change your viewpoint (your reality?). Highly entertaining, extremely engaging and definitely spot on.
From smoking a cigarette to where public money is invested through understanding psychology as well as technology as well as economics.
My friend John Caswell – founder of Group Partners often (not quite always) talks of context – has been for years – and has sold two companies to Ogilvy – so I wonder whether Rory picked up some ideas on the way 🙂
The first step is to stop Googling things like, “how to make money online.” Not because you shouldn’t want to make money online, but because the stuff you’re going to find by doing that is going to help you lose money online. Sort of like asking a casino owner how to make money in Vegas….
… and thought ‘spot on’ …. so I kept reading the list – and guess what, all totally makes sense. I mean – why wouldn’t it be ? It’s Seth Godin !
The sad fact is that too many say ‘yup – know it – got it’ – and then don’t apply it !!!!
This caught my eye recently – since it is a topic that people mutter about from time to time – kind of like – how long can Apple keep growing like this (those questions started to be raised when their stock hit 100).
I suspect it isn’t just about the visa situation – and proximity to the Valley – surely no taxes either?
The vessel will be stationed 12 nautical miles from the coast of California, in international waters, and it will have a crew of 200 to 300 people. The location would enable non-U.S. startup entrepreneurs to work close to Silicon Valley without the need for a U.S. work visa.