I am a big fan of the work of Mr Martin, who MANY MANY years ago introduced me to the concept of sales linguistics – it almost felt like he was reading my mind !!

This post by Steve is a great read … number one on the list – of course is >>>

 

1. Sales Linguistics – For 2012, it’s not only what you say, but equally important, how you say it. “Sales linguistics” is the revolutionary new field of study about how customers and salespeople use and interpret language during the decision making process. If you are in sales, you make your living by talking. If you were a pilot, you would attend years of flight training school before you were allowed in the cockpit of a jumbo jet. If you were a lawyer, you would intensely study law for several years and have to pass your state’s bar exam to ensure your proficiency. If you are in sales, you need to study language and perfect your use of words because your most important competitive weapon is your mouth.

Click through to discover what the other 6 are – and then take a deep breath and ask your self – are you on top of your sales process ?