I tend to usually like stuff that I pick up through BNET – and rarely write about it, though I do post the links. On this occasion though, I am prepared to make an exception. This article is such a load of ‘attention grabbing headlining hooey’, I can’t resist,  so I am going to write about it.

I don’t think Erik Sherman (the writer of the piece) knows what was announced. Or if he does, maybe he doesn’t understand it. I have just plucked a few of the comments that he made throughout this lousy piece of journalism (and I use that word VERY advisedly).

To note – I am not an analyst and certainly don’t have the time to do this stuff in detail – imagine what Daring Fireball would make of this !

(TOO LATE – he has a post up already on an unrelated yet connected topic) ::

Josh Topolsky questions the lack of a web interface in Apple’s iCloud announcement: Let’s be clear about what happens when iCloud goes live — according to what was described on stage at the event, and what I’ve confirmed with Apple PR — the service will effectively replace the current web offerings of MobileMe. That means that when the cutoff date of June 30, 2012 comes around for users, the web-based email client, calendar, contacts app, and other components of the web suite will cease to exist. You will no longer be able to log in and check your mail through a browser, change calendar events, or edit contacts. It’s unclear right now if the photo and video sharing aspects of MobileMe will continue, but there was certainly no mention of sharing or web views at the conference. Your devices will become not just the primary place where Apple intends for you to do your work and get your content — they’ll be the only place.

I think that’s a bad assumption. I would wager that, sometime between now and 30 June 2012, iCloud will offer a web interface just as good as if not better than MobileMe’s (and quite possibly, under the hood, based on MobileMe’s). They just haven’t announced it yet, and if Apple hasn’t announced it, they won’t talk about it.

In short, there is no reason to assume that iCloud as it will exist 12 months from now will be limited to what was announced one week ago.

I repeat ::

In short, there is no reason to assume that iCloud as it will exist 12 months from now will be limited to what was announced one week ago.

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