Feb 17
A fascinating introduction to a benign yet real problem in GooglePlus – but I will guess on most other networks as well. My take ? I think it ties into the fact that ‘most’ people still – really – don’t know what to do or say – or how to act in their new online …
Permanent link to this article: http://beyondbridges.net/2012/02/the-ciphers-of-social-media/
Feb 11
More social networks than you can shake a stick at – and LinkedIN is one of the grandaddies …. Good to read these 5 Tips from a LinkedIn Jedi to help you navigate the app. … with thanks to Resumebear Online
Permanent link to this article: http://beyondbridges.net/2012/02/5-tips-from-a-linkedin-jedi/
Feb 02
As of today : February 2nd 2012, I just coined the phrase “Controlled Crowdsourcing”. A quick ‘google’ reveals 1,160 results for the term “controlled crowd sourcing” BUT patrolling through the definitions – they are talking of experimenting with crowdsourcing in a controlled manner – I am talking about something completely different. More will come – …
Permanent link to this article: http://beyondbridges.net/2012/02/controlled-crowdsourcing/
Feb 02
Have to say – all 15 in the list make a lot of sense (though guilty of not having done them all) … Still, focussing on just number 12 – see below … I have to say – I am not sure about comments on blogs. ‘Jury Out’ as they say – not the recommendation …
Permanent link to this article: http://beyondbridges.net/2012/02/excellent-wordpress-advice-from-berrie-pelser/
Jan 25
There is a lot of traffic (excitement) out there about the bias creeping in to Google Searches around the Social Landscape. This site : Focus on the User clearly demonstrates that there is – AND offers a work around with a handy dandy bookmarklet that you can install through a simple drag and drop. When …
Permanent link to this article: http://beyondbridges.net/2012/01/focus-on-the-user/
Jan 09
Mark this one on the block of ‘catching up’ A Research Report by Bloom Group LLC, BlissPR, the Association of Management Consulting Firms (AMCF) and ResearchNow has come out with the key finding below the jump. Marketing Consulting Services Through Social Media Tools: A 2011 Research Report | The Bloom Group. The Key Findings Managers …
Permanent link to this article: http://beyondbridges.net/2012/01/marketing-consulting-services-through-social-media-tools/
Sep 16
If you, or your company, still think of social media as optional, or just “not for our customers,” you should read this new Nielsen survey. It found: Nearly 80% of online Americans are now using social media (blogs, Twitter, and social networking sites) Over 140 million Americans visit Facebook every month Boomers are driving the …
Permanent link to this article: http://beyondbridges.net/2011/09/social-media-is-no-longer-optional/
Aug 15
Presented to a large group of government employees this past Friday, one theme of which was how does a ‘command and control’ organization assume the necessary flattening to truly embrace Social Media. And then over the weekend, up pops this article from McKinsey. The focus is on commercial organizations, but equally – if not more …
Permanent link to this article: http://beyondbridges.net/2011/08/we-are-all-marketeers/
Jul 16
Hawaii’s open records agency is considering legislation that would define how social media communications between the government and the public should be handled. The full story in the Star Advertiser here : Facebook may lead to changes in Hawaii records law.
Permanent link to this article: http://beyondbridges.net/2011/07/facebook-may-lead-to-changes-in-hawaii-records-law/
Jul 16
Reducing customer service costs – number 10 – is the one that leapt of the page for me. Not questioning the data – but I wonder how they managed the customer satisfaction element of the equation. Up by 10% from 5 to 15 – could for example be accounted for by customers FINALLY getting an …
Permanent link to this article: http://beyondbridges.net/2011/07/10-case-studies-on-the-roi-of-social-media/
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