A critique of Apple's marketing to Windows users

Have to say - speaking as an Apple zealot - and loving these ads - I have to agree ....

A critique of Apple's marketing to Windows users

".... "I'm a Mac" ads aren't really marketing at all, they're just there to cater to zealots. If Apple was truly serious about reaching Windows users with its Web site, he says, the company would post the ads in both QuickTime and Windows Media formats, giving users a choice of which to watch (or better yet, sniff out the platform and play the correct one automatically). No plug-ins required.

Ted's right. While Apple may be delighting its existing customers by delivering streaming media in QuickTime, its purpose with the "I'm a Mac" ads isn't to evangelize the benefits of QuickTime, but to sell Macs. Apple shouldn't require that prospective customers install special software (even if that software is free) in order to view marketing materials."

passed on - with thanks to : Z Trek

How Do You Value A Good Brand ?

If ever you were wondering - 'just what is a brand worth ?' ... read on....
Interesting brand questions - and results ...

passed on - with thanks to : Broadchannel