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Nov 23 2012

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Small Business Strategy: 10 Trends to Watch

This excellent piece (of course) by Brian Solis just caught my eye. Enjoy. (“No company is too big to fail or too small to succeed.” resonated with me – how about you.)

10 movements to review for opportunities

1. Social Networks from Facebook to Twitter to Google+ and how they%u2019re connecting to influencers and businesses (note: pay attention to nicheworks as well such as Path and Instagram.)

2. Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts

3. Crowdsourced discounts and deals including Groupon and LivingSocial and what’s valued and why

4. Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing

5. Referral based solutions like Yelp, Service Magic (now HomeAdvisor), and Angie%u2019s List to make informed decisions and how shared experiences can improve your business, products, and services

6. Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty

7. How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile?

8. The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.

9. The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?

10. The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.

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A Little About John Philpin (317 Posts)

John is a customer facing businessman who delivers programmes to increase revenue and profit for large and small organizations in the USA and Europe by focusing on business transformation through the application of software and technology by working with people.

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