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Sep 07 2010

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The Future of what used to be called Advertising

@GapingVoid is well worth tracking. Well worth following. Well worth reading. Most of the time the reading bit is easy – he’s the guy that draws cartoons on the back of business cards. He has just posted what he self-describes as “Perhaps my most important blog post for a while. Time will tell.” Not sure – but it is starting to connect some dots for me around this whoe social media thingy. You see I am one of those crazies that believe that

1) social media is here to stay BUT

2) social media hasn’t ever been away

It basically is a new name for something that we all do, always have done – been doing it for ever. Back in the day we had that old thing called Word of Mouth – but then the corporations dtarted taking that over and replacing it with CorporateAd/Marketing speak.

We are coming full circle – but now all that stuff is being enabled through technology – we had to rename it and of course measure it

Because it’s actually talking about stuff that actually matters to people. It’s not enough for people to like your product. For them to really LOVE it, somehow they’ve got to connect and empathize with the basic, primal human drives that compelled you create your product in the first place. The Purpose. The Idea. Otherwise you are just one more piece of clutter to them.

The Full Article : ‘The object-idea’ : the future of what used to be called advertising

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A Little About John Philpin (311 Posts)

John is a customer facing businessman who delivers programmes to increase revenue and profit for large and small organizations in the USA and Europe by focusing on business transformation through the application of software and technology by working with people.

You can check out his social presence through any of the links below


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