May 17 2012

It’s All About Context

Categories:

Communications, New Thinking

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May 17, 2012

Came across this Ted Talk last night.

Rory Sutherland is the Vice Chairman of Ogilvy, so IMHO – well qualified to talk about perception and reality. In this talk he ties back to how subtle changes in a perception of some thing or some act can TOTALLY change your viewpoint (your reality?). Highly entertaining, extremely engaging and definitely spot on.

From smoking a cigarette to where public money is invested through understanding psychology as well as technology as well as economics.

My friend John Caswell – founder of Group Partners often (not quite always) talks of context – has been for years – and has sold two companies to Ogilvy – so I wonder whether Rory picked up some ideas on the way :-)

Anyway – listen – absorb – enjoy.



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Permanent link to this article: http://beyondbridges.net/2012/05/its-all-about-context/

May 14 2012

Why Mobile Apps Might Not Be For You

Categories:

Start Ups, Technology

by

May 14, 2012

This is not what I would call good news for the independent developer.

Not surprising – but still not good news.

Then again – unclear as to how break even is arrived at …

Read the full article here :

Less than half of mobile apps earn enough to break even.

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Permanent link to this article: http://beyondbridges.net/2012/05/why-mobile-apps-might-not-be-for-you/

May 14 2012

It’s Time to Rethink Continuous Improvement

Categories:

Business Models, Creativity, Method

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May 14, 2012

Excellent article from - Ron Ashkenas writing for The Harvard Business Review.

Starting to recognize the balance twixt the discipline neccesary for process to succeed  against the free from thinking needed to breakthrough with alternative thinking.

Three simple guidelines buried in there to help you navigate the turbulent waters.

Full Article : It’s Time to Rethink Continuous Improvement – Ron Ashkenas

via : Harvard Business Review.

 

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Permanent link to this article: http://beyondbridges.net/2012/05/its-time-to-rethink-continuous-improvement/

May 09 2012

Seth’s Blog: How to make money online

Categories:

Personal Marketing, Social Media

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May 9, 2012

I saw the quote below >>>>

The first step is to stop Googling things like, “how to make money online.” Not because you shouldn’t want to make money online, but because the stuff you’re going to find by doing that is going to help you lose money online. Sort of like asking a casino owner how to make money in Vegas….

… and thought ‘spot on’ …. so I kept reading the list – and guess what, all totally makes sense. I mean – why wouldn’t it be ? It’s Seth Godin !

The sad fact is that too many say ‘yup – know it – got it’ – and then don’t apply it !!!!

#JustSayin

Full Read : How to make money online via Seth.

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Permanent link to this article: http://beyondbridges.net/2012/05/seths-blog-how-to-make-money-online/

May 07 2012

A Collection of Useful and Interesting Reads

Categories:

Marketing, New Thinking, Sales, Social Media

by

May 7, 2012

Click on any one of them – or all of them – all well worth it.

Tailoring Twitter: The ROI of Curating Content on Twitter | Liz Strauss at Successful Blog.

Circle Me! Google+ and Empire Avenue | SOCIAL CURRENCY.

1/4 Of 2012 Is Over Have You STEPPED Up Your Social Media Game « Anise Smith Optimized.

Raise Money with Internet – How Kapipal Works.

Read the rest of this entry »

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Permanent link to this article: http://beyondbridges.net/2012/05/a-collection-of-useful-and-interesting-reads/

Older posts «

It’s All About Context

Came across this Ted Talk last night. Rory Sutherland is the Vice Chairman of Ogilvy, so IMHO – well qualified to talk about perception and reality. In this talk he ties back to how subtle changes in a perception of some thing or some act can TOTALLY change your viewpoint (your reality?). Highly entertaining, extremely …

View full post

Why Mobile Apps Might Not Be For You

This is not what I would call good news for the independent developer. Not surprising – but still not good news. Then again – unclear as to how break even is arrived at … Read the full article here : Less than half of mobile apps earn enough to break even.

View full post

It’s Time to Rethink Continuous Improvement

Excellent article from - Ron Ashkenas writing for The Harvard Business Review. Starting to recognize the balance twixt the discipline neccesary for process to succeed  against the free from thinking needed to breakthrough with alternative thinking. Three simple guidelines buried in there to help you navigate the turbulent waters. Full Article : It’s Time to Rethink Continuous …

View full post

Seth’s Blog: How to make money online

I saw the quote below >>>> The first step is to stop Googling things like, “how to make money online.” Not because you shouldn’t want to make money online, but because the stuff you’re going to find by doing that is going to help you lose money online. Sort of like asking a casino owner how to …

View full post
Eyeglasses on Open Book

A Collection of Useful and Interesting Reads

Click on any one of them – or all of them – all well worth it. Tailoring Twitter: The ROI of Curating Content on Twitter | Liz Strauss at Successful Blog. Circle Me! Google+ and Empire Avenue | SOCIAL CURRENCY. 1/4 Of 2012 Is Over Have You STEPPED Up Your Social Media Game « Anise …

View full post
It’s All About ContextWhy Mobile Apps Might Not Be For YouIt’s Time to Rethink Continuous ImprovementSeth’s Blog: How to make money onlineA Collection of Useful and Interesting Reads